Most of us receive our television services either through cable or satellite. The options however are gradually increasing for alternative methods of watching TV. While there are views on both sides of the fence, the general feeling is that the days of traditional TV viewing via satellite based services may change soon. How well does the existing system cope with these changes is still to be seen.
As the Internet spreads its wings across borders and technologies like broadband and fiber optics start permeating into all households, the role of the traditional TV also comes into question. If users now have the option to view video online, in most cases free or at a price point that is lower than that of traditional services like Satellite TV, then how will the industry survive? A section of people believe that the structural limitations in the satellite TV technology will create hindrances for it to provide worthwhile incentives for customers in the future. Some of the well-known satellite TV providers are already looking for newer avenues to bundle their core services with value additions that will keep the customers hooked on. On a larger note, it is difficult to argue with the underlying premise that paid TV services keep the consumer tied to a single provider and he remains at the mercy of the provider’s offerings. Or you can try visiting http://www.smartersatellite.com/satellite-internet/ to find out more.
The satellite TV industry is expected to come up with alternatives in order to sustain the onslaught of internet based video delivery which can be a very serious competitor to traditional TV service providers. While over the air or OTA services are anyway on the decline, if satellite TV providers are not able to bring out certain value propositions that would keep the viewer hooked on their services, sooner than later, the end of the satellite industry will be in sight as well. Some major players are now trying hard to expand their horizons to provide over the top (OTT) video services in alliance with their existing setup. While it is difficult to predict the course the future satellite industry will take, there is a growing debate amongst the community regarding its viability in the future. All hope is not lost as there are many areas across the world where basic television services through satellite have not yet permeated and remain open avenues for the future. An overhaul of the satellite industry is warranted soon if it wishes to stay in the race for the improving the TV viewing experience of customers.